Marketing is all about meeting customers’ needs at the right time, place and price. Marketing jobs are integral part of any organization as it creates the brand and product image of the company. It is essential for the growth and stability of the company. Every company irrespective of its size has a marketing department. No wonder that marketing field alone employs about 30% of total working force.

Marketing jobs start with understanding the objectives of the business. Depending on the aim of the company a marketing plan is drawn with clear and well defined objectives. The marketing strategy is formulated to cater to the marketing plan.

The success of marketing plan depends on how well it articulates the company’s basic objectives and targets the audience to generate sales.

With advancement in technology marketing has evolved a lot. We have different types of marketing now namely online marketing, direct mail marketing, word of mouth marketing and offline marketing. A marketing strategy can choose any one of these as a marketing tool or combine them depending on the product and target audience.

Eligibility for marketing jobs

A lot of colleges conduct courses in marketing. A MBA in marketing will give you an edge over others in the marketing field. You can do diploma also. There are some companies which give training to interested candidates like Nestle and Procter & Gamble.

But only qualification will not establish you in the marketing job. It is an extremely challenging job. You need to have flair of marketing, good communication skills and an ability to understand problems, analyze them and find solutions. Being creative is another virtue that will keep you ahead of others. In a competitive world like marketing you should have the zeal to outperform others.

Job Prospects and Career options in marketing jobs

Almost every sector has a scope for marketing and newer fields are being discovered every day. You can work in a role covering all aspects of marketing or work in a particular area. The following options are available to you.

• Advertising
• Direct marketing
• Market research
• Public relations
• Web design

Your job role can be varied in marketing. Some of the jobs that may intrigue you are as follows.

• Sales marketing
• Marketing coordinator
• Marketing executive
• Marketing assistant
• Marketing manager
• Marketing director

Remuneration in marketing jobs

Remuneration of marketing professionals is one of the highest in the industry. Companies value their marketing professionals and pay them high salaries and other perks and benefits. Pay package depends on experience and the company one is working for. There is huge scope for earning incentives and bonuses in direct marketing jobs.